P. Kim Bui is a journalist focused on innovating storytelling techniques, community-focused journalism and values driven leadership. 

In 2023-24, she was a John S. Knight Journalism fellow.

Prior, she was senior director of product and audience innovation at the Arizona Republic.  She was editor-at-large for NowThis News and deputy managing editor for reported.ly, a distributed social journalism startup. She was in the inaugural class of the Executive Program in News Innovation and Leadership from City University of New York’s Craig Newmark Graduate School of Journalism.

She’s spoken on journalism and leadership worldwide and written about empathy in journalism for a number of research outlets.